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MASTERCLASS

USING DIGITAL TOOLS TO HELP YOU SOURCE EXPERTS, PROMOTE AND MARKET YOURSELF AND YOUR PRODUCTS


Trainer: Alastair Banks, Director, Optix Solutions Ltd, United Kingdom

Most of us are know that we could and should be using social media to promote our technologies and find businesses who would like them. The whole ‘business to business’ social media space is in a huge state of flux with new means of getting information on markets and industries – and then targeting and reaching customers.

In this masterclass, we review the latest tools, techniques and platforms, and give you the chance to practice them with some of your own most promising technologies.

Provisional programme

13.00 – 13.15 TBA
13.15 – 14.00 TBA
14.00 – 14.45 TBA
14.45 – 15.00 Coffee Break
15.00 – 15.45 TBA
15.45 – 16.45 TBA
16.45 – 17.00 TBA

Alastair Banks

Alaistar-BanksIn 1999, while studying Computer Science at the University of Exeter, Alastair started a digital marketing agency, Optix Solutions, with two course mates. 16 years on, they are still in business and life is great. They have a team of 16 covering all aspects of ‘Digital’ and are recognised as one of the leading agencies in the UK with a RAR (Recommended Agency Register) rating, only made possible through client ratings. Alastair is MCIM qualified and enjoys guest lecturing on the University of Exeter’s prestigious One Planet MBA as well as speaking at various conferences around the country.

Optix Solutions helps their clients’ businesses grow using their knowledge of the digital space. Here are just a few examples:
In 2015 Optix Solutions designed and built the Devon Air Ambulance’s www.daat.org.
Optix Solutions is working with Reed Recruitment on their content and search marketing strategies. The focus is to drive traffic into the main Reed site through optimisation and inbound marketing as well as carrying out paid advertising campaigns on an individual basis.
Optix Solutions have recently been chosen by Hospiscare to redevelop their digital presence. Watch this space for 2015/16.
In 2015 Optix Solutions designed the Exmoor National Park site. www.exmoor-nationalpark.gov.uk.
In 2014 they launched the new Kitsons Solicitors website. www.kitsons-solicitors.co.uk.
In 2012 Optix Solutions helped Flybe and the University of Exeter Arts and Culture re-design their websites.

Over the last five years Optix Solutions have written digital strategies for Shearings Hotels Group, Centaur Services, Lightfoot, Olives Et Al and Linsar to name but a few. They remain working with a number of these organisations in an ongoing capacity.

Alastair also runs a blog for young entrepreneurs and business owners at www.iambanksy.co.uk and one for skiing enthusiasts at: www.firstlift.co.uk.

E: alastair@optixsolutions.co.uk
W: www.optixsolutions.co.uk

Venue: 25 May 2016 | Masterclasses 2016

COBISCOBIS
Copenhagen Bio Science Park
Ole Maaløes Vej 3
DK-2200 Copenhagen

How to get there
The masterclasses will take place one day before the ASTP-Proton annual conference.If you are joining us for the annual conference as well, you might find this selection of hotels of interest during your stay in Copenhagen, Denmark. 

If you wish to register for one of the masterclasses, please click on the image on the left or on the button below.