27 May 2016

11:00 - 12:30 Third parallel session

Maximizing impact
When design thinking meets business challenges

  11:00 - 12:30
  Room: 9, Hotel Scandic

Chris Thompson, Founding Partner, Viadynamics, Member, Board, Design
Council, United Kingdom
Bettina Maisch, Portfolio Manager Industrial Design Thinking, Siemens, Germany

There is an emergence of customer-centric approaches to innovation, where feedback is sought from customers/clients/users at an early stage of product development.

This maximizes the expected impact of innovation, but which creative tools are most useful to embed customer feedback in new business models and effective knowledge transfer?

Success stories will be shared by practitioners, showcasing how different fields of knowledge can contribute to gain deeper customer understanding.

Moderator: Julie Sommerlund, Associate Dean for External Relations, University of Copenhagen, Denmark